Watch Tv Shows Online! Blockbuster, Inc., features a new plan coming out in June 2008 to keep consumers' allegiance from switching to rival movie rental company Netflix: If consumers desire to download movies, they're able to; but they are able to only do it in Blockbuster stores.
The move, announced yesterday, is part of a broader plan to re-invigorate lagging profits. Blockbuster, the aged movie rental company that has tried repeatedly to halt Internet-based rival Netflix from enroaching on its business, has appeared to be fighting a losing battle. As consumers moved to renting movies through the Internet and achieving them delivered in the mail, Blockbuster was expected to close a lot of its brick-and-mortar stores. However, even its online rental branch, that has been meant to accept Netflix on its own turf, never became as big and profitable since the retailer hoped.
The download plan is actually type of strange. According to Blockbuster's CEO's announcement with a corporate meeting, Blockbuster will be setting up kiosks in the select few of their stores. These kiosks will let Blockbuster consumers download movies onto portable movie players manufactured by Archos. The catch, of course, is the fact that consumers should not only own an Archos-manufacturerd portable movie player, and can also still ought to drive to some physical Blockbuster location.
This seems counter-intuitive in comparison to Blockbuster's main rival, Netflix. Netflix allows consumers to search a film library online, request a motion picture, and possess it delivered to their door (often by the next day). Blockbuster's move is also hardly revolutionary in comparison to initiatives by Netflix to let customers download and stream movies on their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of the Apple TV box similar privileges: Movies might be searched, rented and watched within minutes just by utilizing a wireless Internet connection along with the Apple TV hardware connected on their TV.
Apple and Netflix are not the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while wire companies are actually offering video at will for years.
With such competition, it's hard to understand why consumers will desire to drive to your neighborhood Blockbuster in order to download a show onto a show player that they may have to buy automatically.
One way Blockbuster may make this plan more successful is if they exposed the movie download kiosks to more portable movie players than simply Archos-manufactured devices. One can that is amazing a kiosk that permit you to plug your iPod into and download a motion picture immediately could have potential. At the same time, Apple has long offered this service through iTunes in the comfort of your property computer. Thus, Blockbuster's plan is still very puzzling.
Time will inform if the new Blockbuster movie download kiosks will probably be attractive enough to lure consumers into driving with their neighborhood Blockbuster store as opposed to using Netflix, Apple, or the host of other alternatives. Blockbuster obviously includes a long way to visit beat Netflix in the movie rental business.
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